{"id":24907,"date":"2021-01-04T10:33:16","date_gmt":"2021-01-04T10:33:16","guid":{"rendered":"https:\/\/www.pharmamanage.gr\/2021\/01\/04\/the-physical-store-and-digital-convenience-marriage\/"},"modified":"2024-02-01T15:59:33","modified_gmt":"2024-02-01T13:59:33","slug":"the-physical-store-and-digital-convenience-marriage","status":"publish","type":"post","link":"https:\/\/www.staging.pharmamanage.gr\/en\/the-physical-store-and-digital-convenience-marriage\/","title":{"rendered":"The Physical Store and Digital Convenience Marriage"},"content":{"rendered":"

The relaunch of physical stores with the help of digital gave birth to \u201cphygital\u201d, which offers tremendous opportunities to merchants.<\/strong><\/p>\n

Selectively, developing tools serves a real strategy that avoids gadgets.<\/p>\n

Phygital? It\u2019s not the best term to use when you want to address the issue of omnichannel or customer experience.<\/strong><\/p>\n

To think \u201cPhygital\u201d is only about tools. This means taking the problem backwards!<\/p>\n

An organization must first define its objective, before choosing the tools to achieve it. Otherwise, it won’t work! <\/strong><\/p>\n

However, phygital, which consists of acquiring digital tools to boost sales in a physical point of sale, has evolved rapidly.<\/p>\n

A few years ago, it necessarily went through screens.<\/p>\n

Distributors now use screens more to create a visual atmosphere rather than to drive the customer shopping experience.<\/strong><\/p>\n

Customers prefer to talk to an advisor, rather than make their purchases alone, in front of a screen, as they can already do sitting in a bus or on their sofa.<\/p>\n

Serving the customer<\/strong><\/p>\n

Today, click & collect is the most widespread phygital service. It is also the most obvious and the most anticipated to be implemented in a web-to-store logic.<\/p>\n

Its implementation requires addressing several details:<\/strong><\/p>\n

Is the messaging secure? Do I have to download an app? Is there an alert system to notify the team that a prescription has arrived? Is there a quick check-out to collect my medication? Etc…<\/p>\n

Some pharmacies throughout Europe go farther and are launching a click & delivery service which will allow customers to buy online (including drugs) and have them delivered to their home within a few hours.<\/p>\n

Simplify the customer journey.<\/strong><\/p>\n

In the United States, the Capsule dispensary, which is defined by the baseline \u201cthe pharmacy that comes to you\u201d, has created an e-prescription system.<\/p>\n

The patient sends his prescription, a pharmacist answers him by text, e-mail and telephone, while checking the prescription.<\/strong><\/p>\n

The products will be delivered within two hours. Capsule also notifies the patient if the renewal of his prescription is closing in… No more waiting by the cash register!<\/p>\n

Furthermore, the new concept of Boots in London, integrates automatons to make the patient more autonomous. <\/em><\/p>\n

Guarantee product availability.<\/strong><\/p>\n

Digital technology also allows for better inventory management.<\/p>\n

The development of robots and automatons in pharmacies are great examples.<\/strong><\/p>\n

Thanks to these devices, the staff at the counter may constantly maintain visual contact with their customers.<\/p>\n

Alerted by the boxes falling behind him, he can turn around at the last moment and continue his conversation.<\/strong><\/p>\n

In France for example, there are still relatively few robots on the sales floor, but in China it is developing.<\/strong><\/p>\n

For some pharmacies, waiting for 15 minutes is not a problem. However, for part of the population, it has become unbearable!<\/p>\n

www.PharmaManage.gr\/en\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The relaunch of physical stores with the help of digital gave birth to \u201cphygital\u201d, which offers tremendous opportunities to merchants. Selectively, developing tools serves a real strategy that avoids gadgets.…<\/p>\n","protected":false},"author":3,"featured_media":24905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_lmt_disableupdate":"","_lmt_disable":"","cybocfi_hide_featured_image":"","footnotes":""},"categories":[377],"tags":[],"class_list":["post-24907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omnichannel-marketing-merchandising"],"acf":[],"yoast_head":"\nThe Physical Store and Digital Convenience Marriage - PHARMACY management \u039a\u0391\u0399 \u0395\u03a0\u0399\u039a\u039f\u0399\u039d\u03a9\u039d\u0399\u0391<\/title>\n<meta name=\"description\" content=\"The relaunch of physical stores with the help of digital gave birth 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