{"id":15735,"date":"2019-11-26T09:01:51","date_gmt":"2019-11-26T09:01:51","guid":{"rendered":"https:\/\/www.pharmamanage.gr\/2019\/11\/26\/how-to-manage-special-offers-at-your-pharmacy\/"},"modified":"2024-02-02T11:21:21","modified_gmt":"2024-02-02T09:21:21","slug":"how-to-manage-special-offers-at-your-pharmacy","status":"publish","type":"post","link":"https:\/\/www.staging.pharmamanage.gr\/en\/how-to-manage-special-offers-at-your-pharmacy\/","title":{"rendered":"How to Manage Special Offers at your Pharmacy"},"content":{"rendered":"

Offers are designed to boost shopping and increase sales at your Pharmacy in categories, beyond medicines.<\/strong><\/p>\n

First of all, you should start by choosing the ways in which you are going to make your offer, by ensuring that the offer allows you to make a profit:<\/p>\n

\u201c-20%”, “1 + 1 products, with the second free or discounted – 50%\u201d<\/strong><\/p>\n

Special offers can boost seasonal sales, enforce the sales in a period of low mobility at your pharmacy, and reduce product stocks at the end of a season.<\/strong><\/p>\n

In addition, an offer may be for high demand products or some temporary low priced products for a short period of time, to enhance the image of your pharmacy through attractive prices.<\/p>\n

Analyze the results of an offer<\/strong><\/p>\n

It is necessary to calculate the proportion of items that have been sold during the period in which the offer lasted and the items that you have ordered.<\/p>\n

If the ratio coefficient is less than 1, it means that the order was larger than it should be or that external or internal factors negatively affected the sales.<\/strong><\/p>\n

If the ratio is close to or equal to 1, then you may need an additional order.<\/p>\n

These are things you should consider.<\/p>\n

Determine the prices and goals of your sales<\/strong><\/p>\n

The selection of the final price of a special offer is determined by two criteria:<\/strong><\/p>\n

The prices of the competitors and the profit margin.<\/strong><\/p>\n

\"It<\/p>\n

You can proceed to a survey among your competitors’ prices, before fixing your prices.<\/p>\n

Of course, you need to know your profit margin, in order to avoid any loss of it.<\/strong><\/p>\n

You should therefore use your pharmacy management software to calculate the necessary sales price estimations.<\/p>\n

Beware, if you want your special offer to be attractive it must exceed -15% of the initial price!<\/p>\n

Review the offer<\/strong><\/p>\n

Create a file on your computer with details of all the promotions you perform from time to time (basics data, numbers, season, product category, promotion mode, pre and in-season discount, profit, quantities that sold).<\/p>\n

After the special offer period, you have to evaluate the items which have been sold, the turnover data and the profit.<\/strong><\/p>\n

Depending on the results, you will decide whether to re-create another offer.<\/p>\n

Especially, by following this way you will avoid mismanagement.<\/strong><\/p>\n

The first time always shows us the path for more improvement.<\/p>\n

www.PharmaManage.gr\/en\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Offers are designed to boost shopping and increase sales at your Pharmacy in categories, beyond medicines. 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